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ABOUT US
Good Squish is a London based accessories brand, founded in 2021 by Billie-Jo Cronin and is now co-run with her sibling Phoenix-Blu, Good Squish has quickly evolved into a cult-favourite accessories label. The brand blends a playful sense of humor with deep research drawing inspiration from childhood, people around them and film and theatre. Good Squish is known for setting the tempo of contemporary hair trends, repackaging eclectic visual cues into kitsch, oversize silhouettes that have built an enviable following worldwide. Central to the brand is commitment to responsibility, by sourcing deadstock fabrics across the UK, the studio transforms high-quality remnants into timeless, often one-of-a-kind staples. The focus on limited edition production elevates the humble accessory into a collectible artifact. Meticulously crafted to be both luxury and accessible, Good Squish ensures that high quality, durable design remains a playful, daily ritual for everyone.