Arsenal W.F.C x Good Squish

There is something in football that creates an instant sense of community between strangers. We built Good Squish on that same foundation. With our studio and atelier rooted in North London, just a few football fields away from Arsenal, this Good Squish x Arsenal Women's Football Club (AWFC) collaboration is a very special one and feels like home.

Spending time in Arsenal's archives felt like sorting through memories, deciding what to keep and what to reimagine. By mixing Arsenal’s historic colours and patterns with our signature gathering and ruffling techniques, we paid homage to the familiar while making our hair accessories unmistakably Squish.

This small, limited-edition capsule collection complements the AWFC apparel line by sharing the same cord and colour palette. Each piece features bespoke elements, including both brands' logos on the toggles and woven labels, Arsenal Jacquard hand-gathered into trim, and a unique capsule lock-up logo drawn from crests used throughout the club’s history.

We wanted the nostalgia and emotion of football to live inside each piece and create something that feels personal to the wearer, made to make her feel powerful while achieving her dreams. More than anything, we really hope that when people wear these Good Squish x Arsenal accessories, they stop each other on the street and say hi, keeping girlhood at the centre of it all.